 "Marketing Graph")
 "Marketing Activity Log")
 "Marketing Productivity Report")
 "Marketing Graph Referral Sources")
 "Marketing Waiting List")
Why does this make sense?
- Record creation begins with marketing
- As marketing develops a relationship with the potential client, pertinent information is obtained. When a client moves in, this information transfers to the clinical record.
- Billing is a part of our health record
- When a potential client provides a down payment marketers can enter this into the system. With our integrated billing system the deposit information is visable and the need to re-key it is eliminated.
Marketing
Retirement communities are utilizing marketing software to track leads. In the paper world leads fell through the cracks, follow-up was not easily evaluated and the volume of potentials was overwhelming. With ECS owners and managers can increase the effectiveness of their marketing department by computerizing marketing activities.
American Data has taken Marketing to another level by incorporating marketing into our health record software.
- Leads are entered and tracked
- Alarms and activity schedules are set to ensure leads are not lost
- Call lists are audited in minutes as ECS reports the number of scheduled calls to the number of completed calls
- Productivity reports print data based on individual staff as well as groups
- Property details may be entered and individual unit specifications listed
Since marketing is integrated with the health record the need for a separate marketing system is eliminated.
